《企业网站SEO诊断》模板
十月 8th, 2009 | Published in 对过去的总结
注：本模板只可用作研究学习！
《××××》网站SEO(初步)诊断报告
网站名称： 网址： 诊断时间：
一、基本情况
1．网站简介、网站的主要产品或服务是什么，主要关键词有哪些（1~3个）
2．网站域名注册日期、服务器IP地址及所在地、首页访问速度
3．网站总页面数、网站在Baidu、Google、Yahoo、Live、Sogou、Soso、Yodao的收录数
4．Alexa数据：综合排名、日IP、日PV
5．网站首页PR值
二、基本分析
1．网站首页Title、Keyword、Description
2．网站首页模拟蜘蛛抓取结果
3．主要关键词在百度、Google的排名查询，主要关键词在百度、Google中的前十名网址
三、SEO技术分析（注意：如不说明，仅分析首页）
1．Title中的关键词；
2．网站在Google、Yahoo、Live、Sogou、Soso的反向链接数，反向链接中的链接文本（说明：就是其他网站指向你的网站的锚文本，看锚文本是不是关键词）
3．Body中关键词的密度（用http://tool.alimama.com/seo.php来检查，主要分析主要关键词是否排在关键词的密度排名的最前面）和分布度
4．H1中使用关键词的情况
5．域名中使用关键词（拼音或英文）的情况
6．网站主要产品页面URL使用关键词（拼音或英文）的情况
7．从SNS网站链接的情况（说明：On social network sites, people decide which web sites are popular. This means that the popularity on social network sites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular on social networks. ）
8．H2-H6使用关键词的情况
9．图片中ALT属性使用关键词的情况
10．网站域名级别（说明：Web sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents. For this reason, search engines might prefer web sites with restricted TLD (.edu, .gov., .mil) over younger TLD (e.g., .biz, .info, .jobs). In addition, country code TLD (e.g., .ca, .de, .fr) are often preferred in the country’s local search results.）
11．Body中关键词使用粗体的情况
12．内链（Same site link texts ，说明Same site link texts are the link texts of the links that point to a web page on the same domain.）中使用关键词的情况
13．外链中使用关键词的情况
14．Meta中Keyword、Description使用关键词的情况
15．首页URL中“/”的数量（说明：The number of trailing slashes (/) in the URL indicates where a web page falls in a site’s overall hierarchy. If the URL contains many trailing slashes, meaning it is placed in a sub-sub-directory, then the webmaster does not seem to think that the page is important in relation to the other pages.）
16．Body中第一句话使用关键词的情况（说明：The first sentence of the body text is the first sentence after the <body> tag in the HTML code of your web page. Some search engines give more relevance to search terms when they appear in the first sentence. Some will use your first sentence as the description of your page on the search result page.）
17．HTML注释中使用关键词的情况（说明：HTML comment tags are "hidden comments" in the HTML code of your web page. They are not visible to the user. This chapter tries to find out if search terms in the HTML comment tags are relevant for a good ranking in Google.com.）
18．网页HTML代码W3C标准的有效性（说明：Web pages are written in special languages called HTML and CSS. Like any language, HTML and CSS change constantly. The World Wide Web Consortium (W3C) is the governing body that establishes what is valid HTML/CSS and what is not. Search engines obey the HTML/CSS standard. If there are errors in the HTML/CSS code of your web page, then search engines might not be able to read everything of your web page.）
四、SEO优化建议（与关键词前十名网站对比分析后下结论）
